BLOGS

Google has expanded the number of firms a potential client can contact through Local Services Ads. The “Request Multiple Opinions” feature now lets a searcher

Google’s migration of Local Services Ads into Google Ads is now pulling in an inventory source that no law firm asked for. Waze ads are

Google has started serving regular Search campaigns with exact and phrase match keywords in AI Mode. We spotted this change and confirmed it across multiple

Google is expanding Local Services Ads and migrating the platform into Google Ads as a specialized Performance Max campaign type with pay-per-lead goals. The migration

We have two updates to share on ChatGPT Ads. The first is a platform change. OpenAI is now generating ad variations for you based on

Google Local Services Ads is about to start charging for calls that go unanswered. Starting October 1, 2026, if a caller stays on the line

Google Ads has replaced its support contact form with an AI chatbot. When you go to the support page now, you are redirected to a

Google Ads has added a new enforcement label called “Re-Review.” We had never seen it before. A US based divorce lawyer had their ads taken

OpenAI is handing out free ad credits to get advertisers onto ChatGPT. We posted about it here: https://x.com/AnthonyHigman/status/2090513891260244389?s=20   Our post included a hot tip. If

Passwords are on the way out, and passkeys are taking their place. A passkey is a digital key that stays on your phone or computer.

  OpenAI has opened ChatGPT ads to lawyers in the United States. Legal services moved from the disallowed list to an approved advertiser category under

Paid media is changing quickly—and Google isn’t exactly slowing things down. Over the past several weeks, we’ve seen major changes across Local Services Ads, Performance

Google is adding new AI disclosure settings to its advertising products, giving advertisers more control over how AI-generated and AI-edited assets are labeled in their

Google Ads is apparently willing to pay you to spend more money with Google. The platform is currently offering some existing advertisers up to $3,250

Google is continuing its push toward AI Max, and this time it’s making the transition automatic for certain Search campaigns. Starting September 1, 2026, campaigns

LinkedIn is testing a new way for users to flag low-quality content directly from their feed: a “Seems Like AI Slop” option. The button gives

Google is making a major change to Local Services Ads (LSAs), moving the platform out of its standalone interface and into Google Ads through a

Google Ads is making another significant change to video advertising.   Starting in September, Google will begin upgrading certain legacy Video Reach and TrueView campaigns

Google is testing Local Services Ads (LSAs) inside AI Mode, another major change to how local businesses including law firms can appear in Google Search.

Google is testing a new Local Services Ads (LSA) configuration on mobile, and it could significantly change how law firms compete for attention at the

ChatGPT advertising is moving fast. For law firms and legal marketers, that creates both an opportunity and a headache. OpenAI is continuing to build out

Paid media for law firms is no longer evolving inside a single system. It’s splitting into two parallel ecosystems: traditional search platforms like Google Ads,

Google has begun testing new “Strongest match” and “Strong match” labels that appear on certain Search ads. According to Google Ads Liaison Ginny Marvin, the

Google is introducing Text Disclaimer Assets to standard Search campaigns, giving advertisers a new way to display important disclosures directly within their ads. Unlike many

Google recently updated its Limited Ad Serving policy as part of its continued effort to reduce fraudulent advertising and protect users. While improving platform trust

Google is experimenting with another update that could make Search ads significantly more eye-catching. The company is testing image sitelink assets, allowing advertisers to display

We’re continuing to see Google replace traditional PPC map ads with Local Services Ads (LSAs) across legal searches. Where search results previously displayed both multiple

Google is testing a subtle visual change to mobile Search ads by giving paid listings a slightly darker gray background than the standard white search

Google’s search results continue to change, and one of the latest shifts advertisers are noticing is the appearance of only one paid search ad at

Google Ads continues to add more automated features into the search results experience, and one of the latest updates is the official rollout of Site

We’ve recently noticed a trend across multiple Google Ads accounts: searches for other brands’ phone numbers are increasing. This means users are searching for phone

Google Ads performance can shift quickly, and many advertisers are seeing unusual patterns across campaigns right now. In some accounts, click-through rates are rising while

Google just quietly confirmed a major shift in how Search campaigns are being matched and prioritized—and while it’s framed as an improvement in relevance, the

Google is now experimenting with a new AI-driven layer inside Google Business Profiles that introduces a direct gateway into AI Mode from local listings. We’re

Google is testing a new search interface change that’s easy to miss at first glance but meaningful for anyone relying on organic traffic, PPC, or

Google is rolling out a meaningful shift in how campaign budgets are paced starting June 1, 2026. The core change is simple on paper, but

The next major advertising platform is here, and it’s already something millions of people are using daily to ask questions, research major decisions, and increasingly

The Google Ads landscape for law firms is shifting again—and this time, it’s happening faster and in more places at once. Between AI-driven placements, changes

Google appears to be expanding immersive creative inside paid search and Maps placements, with new ad units that incorporate  360° flyover-style visuals of business locations

Google is rolling out a new update to Local Services Ads (LSAs) that pulls additional content directly from your website and uses it to automatically

What we’re seeing inside high-spend injury lawyer campaigns right now is starting to feel less like incremental change and more like system-wide breakdown of signal

We’re starting to see something in Google Ads that honestly feels like a major escalation in how far close-variant matching is being pushed in legal

Google is testing a new visual layer inside AI Mode maps—and while it looks like a small design change, it could have meaningful implications for

  Google Quietly Enables Text Messaging on Business Profiles   Google may be taking another step toward turning Business Profiles into full conversion hubs. We’re

Google’s AI Mode has officially crossed a new line—actual personal injury lawyer ads are now appearing directly within AI-generated results. This is a big deal.

Google Tests a Mobile LSA 1-Pack That Eventually Expands Into a 20-Pack We’re seeing a new Local Services Ads layout on mobile that starts as

Google’s Latest AI Mode Visual Cues Make One Thing Clear: They Want You In If you’re running Google Ads for injury lawyers right now, the

Google AI Mode Now Shows ‘Fast’ and ‘Pro’ Options For Searchers. We’re seeing a new feature inside Google AI Mode: a dropdown that lets users

Google’s New ‘Pro Performance Indicators’: Helpful Insight or More Broad Match Pressure? Google is rolling out new Pro Performance Indicators inside Google Ads- another layer

Google Testing New Multi-Location GBP Assets (And Some Firms May Not Love It). Google is testing new variations of multi-location Google Business Profile (GBP) assets

Google Ads Budgets Are Moving Faster This Month—Here’s What We’re Seeing   A lot of advertisers are noticing the same thing lately: budgets are spending

The digital advertising landscape for law firms continues to shift rapidly. From AI-driven ad formats to local search innovations and privacy-first tracking, Google is testing,

Google’s AI Mode continues to reshape how local results are presented—and a new visual test is adding another layer to how users evaluate businesses at

For years, one of the biggest differences between Google Maps and Apple Maps was simple: Apple didn’t have ads. That may be about to change.

Right after the rollout of “Visits in Past Month” callouts, another interesting behavior has started appearing in Google Ads—one that raises some questions about how

Google appears to be testing a new callout in search ads that displays “Visits in the past month” metrics, showing ranges from 10K+ all the

A small but noticeable change has been appearing across Google Ads accounts recently: the main performance graph is often showing only one metric — conversions

A recent Local Services Ads (LSA) dispute highlights an issue that many advertisers worry about but rarely see confirmed: a law firm being charged for

A new Google Ads recommendation has been popping up in some accounts that many advertisers haven’t seen before: “Create a new ad group for a

YouTube is experimenting with a new format that changes how skippable ads behave. Instead of disappearing entirely when a user presses “Skip Ad,” a sticky

Google’s latest advertising privacy announcements reinforce a long-term shift away from granular open-web tracking toward first-party data and privacy-preserving technologies. Instead of tracking individuals across

Google appears to be testing a new AI-driven Map Pack layout that includes organic website links embedded directly within map listings. In this version, the

Google’s AI-powered search experiences continue expanding, and a new behavior is beginning to appear inside AI Mode results: Google Business Profiles opening alongside autoplay video

A quiet policy update from Google may signal a bigger shift in how search ads are built and delivered. Effective March 17, 2026, Google officially

A wave of platform changes is reshaping how potential clients discover, evaluate, and contact law firms online. Many of these updates are subtle tests rather

Local Services Ads are seeing another wave of quiet testing — and this round touches visibility, credibility signals, and user navigation. None of these updates

A new advertising channel may soon enter the digital landscape: OpenAI plans to begin testing ads inside ChatGPT responses for logged-in adult users in the

A newly spotted setting inside Location Manager is raising eyebrows among advertisers — not because it’s obviously harmful, but because it appears to be enabled

We’re seeing a noticeable increase in triple ad serve across accounts- Google allowing the same advertiser to appear multiple times on the same results page

According to reporting from PPC Land, Google has increased Local Pack ad presence by 733% in just three months. That’s not a tweak, but more

A new Local ad format is making something very clear: clickable assets are taking center stage. Recent examples show Local ads featuring up to nine

We’re seeing what appears to be a new “Sale” extension or promotional label showing up within Local Services Ads (LSAs). The interesting part? It’s not

We recently spotted an issue inside Local Services Ads (LSAs) involving dynamic callouts generated within the ad format. Here’s the concern: LSAs clearly disclose in

We’ve started seeing a new YouTube ad format that feels… familiar. In this variation, the “Get” app overlay partially overlaps or crowds the “Skip Ad”

If you’re currently advertising on Google Ads, you may have noticed an uptick in emails with subject lines like: “Urgent: Major Performance Drop” “Immediate Action

We’re seeing a new test inside the YouTube mobile app that’s hard to ignore. Here’s how it works: when you’re scrolling through the Discovery feed

We’re currently seeing some surprisingly strong engagement signals coming from Demand Gen campaigns across select accounts. In one case, a client is experiencing historic all-time

If you’ve spoken to a Google rep recently, you’ve probably heard about Google Tag Gateway. The pitch is consistent: “It’s super easy. It takes four

A new button labeled “Preferred Sources” is appearing in the Top Stories carousel on page one of Google search results. Positioned in the upper right

If you’ve been inside Google Ads lately, you’ve probably noticed it: more recommendations, prompts, and nudges encouraging advertisers to switch keywords to Broad Match. Google’s

As we closed out 2025, Google’s platforms continued to evolve in ways that directly impacted law firms. From AI reshaping search results and local listings

Google is testing a new way for users to dive deeper into AI Mode directly from the mobile search results page that is rolling out

Google has officially added Search Partners as a visible segment inside Performance Max channel reporting. Google’s pitch is simple: more transparency. Advertisers can now see

Google quietly added new settings inside Google Ads Location Manager, and they’re turned on by default. There was no alert, no email, and no clear

Google Is Pushing Gemini Deeper Into Chrome Google just rolled out a new Chrome update that brings Gemini directly into your browser as a built-in

Google is rolling out (or expanding visibility of) Ads Advisor, a feature positioned as a one-stop assistant for campaign setup, optimization, and decision-making inside Google

Over the past few weeks, we’ve noticed a new pattern: Local Service Ads lead volume is trending down across multiple accounts. At first glance, it’s

Google is continuing to experiment with how users interact with search ads. A new test is rolling out that adds a “Learn more” button directly

Google is continuing to blur the lines between search, AI, and local listings. A new test is rolling out on mobile search where Google displays

Google has begun displaying a new disclaimer within AI Overviews for certain legal-related searches. The language appears when users search for queries tied to rankings,

Google Ads is quietly rolling out a new channel control for Demand Gen campaigns: Google Maps. Some advertisers are now seeing the ability to specifically

Google continues to evolve how advertisers can reach users on Display and Demand Gen campaigns, and one of the more meaningful recent developments is the

November brought a handful of changes, updates, and new tests to the Google Ads ecosystem, from policy tightening and YouTube interface shifts to emerging AI-driven ad

Google has created a new SERP enhancement: a three-pack of listings appearing directly underneath AI Overviews (AIOs). This looks and behaves similarly to the traditional

Google has rolled out a new image ad carousel inside the Google Images tab- something we haven’t seen before at this scale. When users search

Google is running a new experiment that prompts advertisers to import social media assets like Twitter/X videos directly into Google Ads campaigns. When building creatives,

Google just rolled out another policy update, this time targeting “unacceptable phone numbers” across all ad formats, effective December 10. Any phone number that could

“Products at This Location” Now Appearing More Frequently in Local Legal Ads Google continues to experiment with how it surfaces business information inside the local

New AI “What People Are Saying” Extension Appears in PPC Ads   Google has quietly begun testing a new AI-generated extension within PPC ads: a