BLOGS

Paid media for law firms is no longer evolving inside a single system. It’s splitting into two parallel ecosystems: traditional search platforms like Google Ads,

Google has begun testing new “Strongest match” and “Strong match” labels that appear on certain Search ads. According to Google Ads Liaison Ginny Marvin, the

Google is introducing Text Disclaimer Assets to standard Search campaigns, giving advertisers a new way to display important disclosures directly within their ads. Unlike many

Google recently updated its Limited Ad Serving policy as part of its continued effort to reduce fraudulent advertising and protect users. While improving platform trust

Google is experimenting with another update that could make Search ads significantly more eye-catching. The company is testing image sitelink assets, allowing advertisers to display

We’re continuing to see Google replace traditional PPC map ads with Local Services Ads (LSAs) across legal searches. Where search results previously displayed both multiple

Google is testing a subtle visual change to mobile Search ads by giving paid listings a slightly darker gray background than the standard white search

Google’s search results continue to change, and one of the latest shifts advertisers are noticing is the appearance of only one paid search ad at

Google Ads continues to add more automated features into the search results experience, and one of the latest updates is the official rollout of Site

We’ve recently noticed a trend across multiple Google Ads accounts: searches for other brands’ phone numbers are increasing. This means users are searching for phone

Google Ads performance can shift quickly, and many advertisers are seeing unusual patterns across campaigns right now. In some accounts, click-through rates are rising while

Google just quietly confirmed a major shift in how Search campaigns are being matched and prioritized—and while it’s framed as an improvement in relevance, the

Google is now experimenting with a new AI-driven layer inside Google Business Profiles that introduces a direct gateway into AI Mode from local listings. We’re

Google is testing a new search interface change that’s easy to miss at first glance but meaningful for anyone relying on organic traffic, PPC, or

Google is rolling out a meaningful shift in how campaign budgets are paced starting June 1, 2026. The core change is simple on paper, but

The next major advertising platform is here, and it’s already something millions of people are using daily to ask questions, research major decisions, and increasingly

The Google Ads landscape for law firms is shifting again—and this time, it’s happening faster and in more places at once. Between AI-driven placements, changes

Google appears to be expanding immersive creative inside paid search and Maps placements, with new ad units that incorporate  360° flyover-style visuals of business locations

Google is rolling out a new update to Local Services Ads (LSAs) that pulls additional content directly from your website and uses it to automatically

What we’re seeing inside high-spend injury lawyer campaigns right now is starting to feel less like incremental change and more like system-wide breakdown of signal

We’re starting to see something in Google Ads that honestly feels like a major escalation in how far close-variant matching is being pushed in legal

Google is testing a new visual layer inside AI Mode maps—and while it looks like a small design change, it could have meaningful implications for

  Google Quietly Enables Text Messaging on Business Profiles   Google may be taking another step toward turning Business Profiles into full conversion hubs. We’re

Google’s AI Mode has officially crossed a new line—actual personal injury lawyer ads are now appearing directly within AI-generated results. This is a big deal.

Google Tests a Mobile LSA 1-Pack That Eventually Expands Into a 20-Pack We’re seeing a new Local Services Ads layout on mobile that starts as

Google’s Latest AI Mode Visual Cues Make One Thing Clear: They Want You In If you’re running Google Ads for injury lawyers right now, the

Google AI Mode Now Shows ‘Fast’ and ‘Pro’ Options For Searchers. We’re seeing a new feature inside Google AI Mode: a dropdown that lets users

Google’s New ‘Pro Performance Indicators’: Helpful Insight or More Broad Match Pressure? Google is rolling out new Pro Performance Indicators inside Google Ads- another layer

Google Testing New Multi-Location GBP Assets (And Some Firms May Not Love It). Google is testing new variations of multi-location Google Business Profile (GBP) assets

Google Ads Budgets Are Moving Faster This Month—Here’s What We’re Seeing   A lot of advertisers are noticing the same thing lately: budgets are spending

The digital advertising landscape for law firms continues to shift rapidly. From AI-driven ad formats to local search innovations and privacy-first tracking, Google is testing,

Google’s AI Mode continues to reshape how local results are presented—and a new visual test is adding another layer to how users evaluate businesses at

For years, one of the biggest differences between Google Maps and Apple Maps was simple: Apple didn’t have ads. That may be about to change.

Right after the rollout of “Visits in Past Month” callouts, another interesting behavior has started appearing in Google Ads—one that raises some questions about how

Google appears to be testing a new callout in search ads that displays “Visits in the past month” metrics, showing ranges from 10K+ all the

A small but noticeable change has been appearing across Google Ads accounts recently: the main performance graph is often showing only one metric — conversions

A recent Local Services Ads (LSA) dispute highlights an issue that many advertisers worry about but rarely see confirmed: a law firm being charged for

A new Google Ads recommendation has been popping up in some accounts that many advertisers haven’t seen before: “Create a new ad group for a

YouTube is experimenting with a new format that changes how skippable ads behave. Instead of disappearing entirely when a user presses “Skip Ad,” a sticky

Google’s latest advertising privacy announcements reinforce a long-term shift away from granular open-web tracking toward first-party data and privacy-preserving technologies. Instead of tracking individuals across

Google appears to be testing a new AI-driven Map Pack layout that includes organic website links embedded directly within map listings. In this version, the

Google’s AI-powered search experiences continue expanding, and a new behavior is beginning to appear inside AI Mode results: Google Business Profiles opening alongside autoplay video

A quiet policy update from Google may signal a bigger shift in how search ads are built and delivered. Effective March 17, 2026, Google officially

A wave of platform changes is reshaping how potential clients discover, evaluate, and contact law firms online. Many of these updates are subtle tests rather

Local Services Ads are seeing another wave of quiet testing — and this round touches visibility, credibility signals, and user navigation. None of these updates

A new advertising channel may soon enter the digital landscape: OpenAI plans to begin testing ads inside ChatGPT responses for logged-in adult users in the

A newly spotted setting inside Location Manager is raising eyebrows among advertisers — not because it’s obviously harmful, but because it appears to be enabled

We’re seeing a noticeable increase in triple ad serve across accounts- Google allowing the same advertiser to appear multiple times on the same results page

According to reporting from PPC Land, Google has increased Local Pack ad presence by 733% in just three months. That’s not a tweak, but more

A new Local ad format is making something very clear: clickable assets are taking center stage. Recent examples show Local ads featuring up to nine

We’re seeing what appears to be a new “Sale” extension or promotional label showing up within Local Services Ads (LSAs). The interesting part? It’s not

We recently spotted an issue inside Local Services Ads (LSAs) involving dynamic callouts generated within the ad format. Here’s the concern: LSAs clearly disclose in

We’ve started seeing a new YouTube ad format that feels… familiar. In this variation, the “Get” app overlay partially overlaps or crowds the “Skip Ad”

If you’re currently advertising on Google Ads, you may have noticed an uptick in emails with subject lines like: “Urgent: Major Performance Drop” “Immediate Action

We’re seeing a new test inside the YouTube mobile app that’s hard to ignore. Here’s how it works: when you’re scrolling through the Discovery feed

We’re currently seeing some surprisingly strong engagement signals coming from Demand Gen campaigns across select accounts. In one case, a client is experiencing historic all-time

If you’ve spoken to a Google rep recently, you’ve probably heard about Google Tag Gateway. The pitch is consistent: “It’s super easy. It takes four

A new button labeled “Preferred Sources” is appearing in the Top Stories carousel on page one of Google search results. Positioned in the upper right

If you’ve been inside Google Ads lately, you’ve probably noticed it: more recommendations, prompts, and nudges encouraging advertisers to switch keywords to Broad Match. Google’s

As we closed out 2025, Google’s platforms continued to evolve in ways that directly impacted law firms. From AI reshaping search results and local listings

Google is testing a new way for users to dive deeper into AI Mode directly from the mobile search results page that is rolling out

Google has officially added Search Partners as a visible segment inside Performance Max channel reporting. Google’s pitch is simple: more transparency. Advertisers can now see

Google quietly added new settings inside Google Ads Location Manager, and they’re turned on by default. There was no alert, no email, and no clear

Google Is Pushing Gemini Deeper Into Chrome Google just rolled out a new Chrome update that brings Gemini directly into your browser as a built-in

Google is rolling out (or expanding visibility of) Ads Advisor, a feature positioned as a one-stop assistant for campaign setup, optimization, and decision-making inside Google

Over the past few weeks, we’ve noticed a new pattern: Local Service Ads lead volume is trending down across multiple accounts. At first glance, it’s

Google is continuing to experiment with how users interact with search ads. A new test is rolling out that adds a “Learn more” button directly

Google is continuing to blur the lines between search, AI, and local listings. A new test is rolling out on mobile search where Google displays

Google has begun displaying a new disclaimer within AI Overviews for certain legal-related searches. The language appears when users search for queries tied to rankings,

Google Ads is quietly rolling out a new channel control for Demand Gen campaigns: Google Maps. Some advertisers are now seeing the ability to specifically

Google continues to evolve how advertisers can reach users on Display and Demand Gen campaigns, and one of the more meaningful recent developments is the

November brought a handful of changes, updates, and new tests to the Google Ads ecosystem, from policy tightening and YouTube interface shifts to emerging AI-driven ad

Google has created a new SERP enhancement: a three-pack of listings appearing directly underneath AI Overviews (AIOs). This looks and behaves similarly to the traditional

Google has rolled out a new image ad carousel inside the Google Images tab- something we haven’t seen before at this scale. When users search

Google is running a new experiment that prompts advertisers to import social media assets like Twitter/X videos directly into Google Ads campaigns. When building creatives,

Google just rolled out another policy update, this time targeting “unacceptable phone numbers” across all ad formats, effective December 10. Any phone number that could

“Products at This Location” Now Appearing More Frequently in Local Legal Ads Google continues to experiment with how it surfaces business information inside the local

New AI “What People Are Saying” Extension Appears in PPC Ads   Google has quietly begun testing a new AI-generated extension within PPC ads: a

Google Pushes Agentic AI for Shopping: What It Could Mean for Law Firm Advertising In November 2025, Google rolled out major updates to its AI

Google Expands Brand Suitability Controls to YouTube Feed and Discover Google is continuing to refine the ways advertisers can control where their messages appear, with

Google Ads Policy Update: Don’t Alter Verification Documents In November 2025, Google added clarification to its Circumventing Systems policy, emphasizing that submitting false or modified

YouTube Shoppable Ads Update: Side Panel Can’t Be Closed Anymore YouTube has quietly begun rolling out a change to its Shoppable ad experience on mobile

Google’s “More Businesses” Button in the Local Pack Is Suddenly Breaking Google appears to have made another quiet change to the Local Pack, and this

Google Potentially Shrinking the Local Service Ads Results Window The days of endless scrolling through dozens of businesses in LSA results appears to be over.

Google Adds New “Trends” & Funnel Stages to the Overview Tab Google Ads added in two new sections inside the Overview tab: Trends and Performance

Waze Inventory Added to Pmax And of course, we didn’t get a say. Google just rolled out a new update: Performance Max campaigns with store

Google Adds Post Scheduling to GBP… Finally Google Business Profiles just rolled out something we’ve all been waiting for: a post scheduling button. Yes, really.

Google Is Now Showing Grouped Results Everywhere Google quietly pushed another update to the search results: grouped results can now appear at the top, middle,

LSA Messaging Pricing Is Changing Google just announced updates to Local Services Ads (LSA) messaging pricing, and the way they’re presenting it is interesting. According

October is proving to be another whirlwind month for law firm advertising. From LSAs new twitter blue invisible badge change and Local Services Ads asserting

Google’s AI Mode Is Making LSAs and GBP Listings Look the Same- Here’s Why That Matters for Law Firms Another quiet but significant shift in

Spotted recently in Google Analytics: a new “Peer Median and Range” comparison tool that lets advertisers see how their performance stacks up against others in

Big update for advertisers and especially personal injury firms! Recent ad policy changes on YouTube and Google’s Discovery Feed are starting to classify certain phrases

The new “no badges unless they influence a buyer’s decision” rule officially went live on October 27th, after Google quietly delayed it from the original

Google is experimenting with a new Local Services Ads (LSA) layout on mobile, introducing “Overview” and “Reviews” buttons on firm listings. When users tap either,

Google just made a major update to Local Services Ads copywriting, and for law firms, that means your website copy now directly influences your ad

Google has quietly introduced a subtle but potentially significant difference in how users interact with paid search results: the buttons. Specifically, PPC ads in the

Google’s Local Services Ads (LSAs) just got another overhaul, and this one changes how both intent-based and branded searches behave. Between new labels, layout shifts,

If you’ve seen a subject line like this in your inbox lately — “Gain up to 100% more conversions: competition changes for your account” —

Google officially announced that it’s sunsetting Call Ads, the ad format built specifically to drive direct phone calls from search results. Here’s the timeline overview: