Google recently updated its Limited Ad Serving policy as part of its continued effort to reduce fraudulent advertising and protect users.
While improving platform trust is a worthwhile goal, we’ve experienced a significant increase in legitimate legal advertisers being caught in additional verification reviews, approval delays, and repeated compliance checks.
Unfortunately, despite requiring more documentation and more verification from legitimate businesses, scam advertisers continue finding ways onto the platform.
Our Take
This is one of those situations where the burden is falling on the wrong advertisers.
Every reputable law firm wants Google to eliminate scams. The frustrating part is watching legitimate businesses jump through increasingly complex approval processes while fraudulent advertisers still manage to appear.
Protecting users is important. Creating unnecessary friction for verified advertisers isn’t.
What ADSQUIRE Is Doing
- Working directly with Google support on affected accounts
- Managing verification requirements for clients
- Monitoring policy updates as they evolve
- Helping campaigns return to full serving as quickly as possible
Bottom Line
Google’s goals are understandable, but the current experience remains frustrating for many legitimate advertisers. Hopefully future refinements improve enforcement without creating unnecessary obstacles for compliant businesses.
