ADSQUIRE:
YOUR LEGAL MARKETING PARTNER
Our Agency
At ADSQUIRE, we don’t just market law firms – we help them dominate the digital space.
An Expert Team
Our expert team specializes in high-impact PPC, compelling brand strategies, and strategic LSA campaigns designed to put your firm in front of the right clients at the right time.
Stand Out From the Competition
In today’s competitive landscape, standing out is everything. That’s why we craft custom digital strategies that boost your visibility, establish your authority, and drive real, measurable growth. With our data-driven approach and deep industry expertise, we ensure your firm doesn’t just compete, but lead.
You handle the courtroom. We’ll handle the clicks.
Let ADSQUIRE handle the complexities of digital marketing so you can focus on what truly matters: winning cases and serving your clients with excellence. Ready to elevate your firm? Let’s build your digital success story together.
Anthony Higman
CEO & Founder
Anthony Higman brings unparalleled expertise in paid search, honed through years of experience at a leading plaintiffs law firm and multiple digital agencies. He is widely recognized as one of the top PPC and LSA experts in the world, with hundreds of contributions to digital marketing publications.
His passion for marketing began early, fueled by a fascination with iconic brands like Coca-Cola and a deep interest in journalism during college. After graduating from West Chester University of Pennsylvania during the decline of print media, Anthony joined a major law firm, quickly rising to lead its paid advertising efforts. There, he mastered PPC strategy and spearheaded expansion into new markets using bold creative and precise targeting.
At ADSQUIRE, Anthony combines his deep knowledge of Google Ads with refined strategies to deliver high-performance legal marketing campaigns. He offers hands-on, expert-level paid media management with a focus on maximizing results for any given budget.
Meet Our Employees
The ADSQUIRE Team
Elie Kalim
Account Manager
Jordan Wertheimer
Director of Client Relations
Anna Poppiti
Account Manager
Steven Smeykal
Business Development Manager
Elie is a seasoned account manager who is an expert at making strategic bid adjustment and campaign build-outs. He works closely with clients to ensure campaigns are not only efficient, but consistently aligned with their growth goals.
Elie brings a modern edge to ADSQUIRE’s digital marketing team. With a background in digital strategy, content creation, and brand building, he is uniquely equipped to connect paid media performance with real results.
With over a decade in personal injury marketing, Jordan is the client-side cornerstone of ADSQUIRE. He specializes in building lasting relationships through transparency, responsiveness, and high-touch service.
Jordan acts as a trusted partner to every client, creating space for open, strategic conversations about business goals, challenges, and opportunities. His ability to turn client insight into actionable marketing direction allows the entire ADSQUIRE team to operate with clarity and intent.
In an industry where communication is often the missing link, Jordan ensures ADSQUIRE’s clients feel heard, supported, and always in the loop.
Anna bridges strategy development and execution across client campaigns. While she plays a role in account builds and ongoing management, her focus extends deeply into branding, website development, and creative direction.
Anna works to ensure our clients’ digital presence not only performs, but reflects a modern & differentiated brand through combining data-driven decision making with thoughtful design and messaging.
Steven Smeykal is the Business Development Manager at ADSQUIRE, leading new client partnerships and guiding firms through the onboarding process.
With a strong understanding of legal marketing and client needs, Steven works closely with prospective clients to identify growth opportunities and align them with the right strategy. His approach is tailored and transparent, focused on building long-term relationships from the very first conversation.
