Introducing The State of Legal Search: your new favorite legal marketing newsletter from the ADSQUIRE Team. Once a month, we break down what is working, what is broken, and what is next in the ever-changing digital marketing world.
FeaturedPaid media for law firms is no longer evolving inside a single system. It's splitting into two parallel ecosystems: traditional search platforms like Google Ads, and emerging conversational surfaces like ChatGPT Ads.
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Text Disclaimer Assets give advertisers a dedicated space for required disclosures without forcing them into primary ad copy, with one important caveat.
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Google updated its Limited Ad Serving policy to reduce fraudulent advertising. Compliant law firms are the ones feeling the verification burden.
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Ad groups now compete internally on semantic meaning. Campaign structure stopped being organizational and became strategic.
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Estimated traffic ranges are now showing directly in ads. Eligibility starts at 10,000 clicks in 30 days, which cuts both ways for smaller firms.
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Google has begun testing new "Strongest match" and "Strong match" labels that appear on certain search ads. Here is what it does and does not change.
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