BLOGS

As we closed out 2025, Google’s platforms continued to evolve in ways that directly impacted law firms. From AI reshaping search results and local listings

Google is testing a new way for users to dive deeper into AI Mode directly from the mobile search results page that is rolling out

Google has officially added Search Partners as a visible segment inside Performance Max channel reporting. Google’s pitch is simple: more transparency. Advertisers can now see

Google quietly added new settings inside Google Ads Location Manager, and they’re turned on by default. There was no alert, no email, and no clear

Google Is Pushing Gemini Deeper Into Chrome Google just rolled out a new Chrome update that brings Gemini directly into your browser as a built-in

Google is rolling out (or expanding visibility of) Ads Advisor, a feature positioned as a one-stop assistant for campaign setup, optimization, and decision-making inside Google

Over the past few weeks, we’ve noticed a new pattern: Local Service Ads lead volume is trending down across multiple accounts. At first glance, it’s

Google is continuing to experiment with how users interact with search ads. A new test is rolling out that adds a “Learn more” button directly

Google is continuing to blur the lines between search, AI, and local listings. A new test is rolling out on mobile search where Google displays

Google has begun displaying a new disclaimer within AI Overviews for certain legal-related searches. The language appears when users search for queries tied to rankings,

Google Ads is quietly rolling out a new channel control for Demand Gen campaigns: Google Maps. Some advertisers are now seeing the ability to specifically

Google continues to evolve how advertisers can reach users on Display and Demand Gen campaigns, and one of the more meaningful recent developments is the

November brought a handful of changes, updates, and new tests to the Google Ads ecosystem, from policy tightening and YouTube interface shifts to emerging AI-driven ad

Google has created a new SERP enhancement: a three-pack of listings appearing directly underneath AI Overviews (AIOs). This looks and behaves similarly to the traditional

Google has rolled out a new image ad carousel inside the Google Images tab- something we haven’t seen before at this scale. When users search

Google is running a new experiment that prompts advertisers to import social media assets like Twitter/X videos directly into Google Ads campaigns. When building creatives,

Google just rolled out another policy update, this time targeting “unacceptable phone numbers” across all ad formats, effective December 10. Any phone number that could

“Products at This Location” Now Appearing More Frequently in Local Legal Ads Google continues to experiment with how it surfaces business information inside the local

New AI “What People Are Saying” Extension Appears in PPC Ads   Google has quietly begun testing a new AI-generated extension within PPC ads: a

Google Pushes Agentic AI for Shopping: What It Could Mean for Law Firm Advertising In November 2025, Google rolled out major updates to its AI

Google Expands Brand Suitability Controls to YouTube Feed and Discover Google is continuing to refine the ways advertisers can control where their messages appear, with

Google Ads Policy Update: Don’t Alter Verification Documents In November 2025, Google added clarification to its Circumventing Systems policy, emphasizing that submitting false or modified

YouTube Shoppable Ads Update: Side Panel Can’t Be Closed Anymore YouTube has quietly begun rolling out a change to its Shoppable ad experience on mobile

Google’s “More Businesses” Button in the Local Pack Is Suddenly Breaking Google appears to have made another quiet change to the Local Pack, and this

Google Potentially Shrinking the Local Service Ads Results Window The days of endless scrolling through dozens of businesses in LSA results appears to be over.

Google Adds New “Trends” & Funnel Stages to the Overview Tab Google Ads added in two new sections inside the Overview tab: Trends and Performance

Waze Inventory Added to Pmax And of course, we didn’t get a say. Google just rolled out a new update: Performance Max campaigns with store

Google Adds Post Scheduling to GBP… Finally Google Business Profiles just rolled out something we’ve all been waiting for: a post scheduling button. Yes, really.

Google Is Now Showing Grouped Results Everywhere Google quietly pushed another update to the search results: grouped results can now appear at the top, middle,

LSA Messaging Pricing Is Changing Google just announced updates to Local Services Ads (LSA) messaging pricing, and the way they’re presenting it is interesting. According

October is proving to be another whirlwind month for law firm advertising. From LSAs new twitter blue invisible badge change and Local Services Ads asserting

Google’s AI Mode Is Making LSAs and GBP Listings Look the Same- Here’s Why That Matters for Law Firms Another quiet but significant shift in

Spotted recently in Google Analytics: a new “Peer Median and Range” comparison tool that lets advertisers see how their performance stacks up against others in

Big update for advertisers and especially personal injury firms! Recent ad policy changes on YouTube and Google’s Discovery Feed are starting to classify certain phrases

The new “no badges unless they influence a buyer’s decision” rule officially went live on October 27th, after Google quietly delayed it from the original

Google is experimenting with a new Local Services Ads (LSA) layout on mobile, introducing “Overview” and “Reviews” buttons on firm listings. When users tap either,

Google just made a major update to Local Services Ads copywriting, and for law firms, that means your website copy now directly influences your ad

Google has quietly introduced a subtle but potentially significant difference in how users interact with paid search results: the buttons. Specifically, PPC ads in the

Google’s Local Services Ads (LSAs) just got another overhaul, and this one changes how both intent-based and branded searches behave. Between new labels, layout shifts,

If you’ve seen a subject line like this in your inbox lately — “Gain up to 100% more conversions: competition changes for your account” —

Google officially announced that it’s sunsetting Call Ads, the ad format built specifically to drive direct phone calls from search results. Here’s the timeline overview:

Big changes are rolling out in Google Ads and this one’s especially concerning for anyone running legal campaigns tied to pharmaceutical cases. As of now

And now for an unsettling recent update: Google’s new Demand Gen Video Tool. Starting October 31, 2025, Google will automatically generate video ads from your

Here’s a recently discovered YouTube feature where a “Promote” button now appears right after uploading a video. One click takes you into a simplified campaign

YouTube quietly rolled out a feature that allows you to reuse details from previous uploads when posting a new video, such as titles, descriptions, tags,

If you feel like every time you blink Google, YouTube, or LSAs have changed… you’re not imagining it. The platforms are evolving faster than most

Recently, Elie Kalim at ADSQUIRE spotted what appears to be a step closer into the legal vertical for Google’s AI Overview (AIO) ads. Where It

The twists keep coming. Last month, all LSA checkmarks were removed, and Google promised a single Google Verified badge coming in October. Until then, LSAs

Google is floating a new idea: a standalone “YouTube Network” campaign option. This comes from a survey recently shared by Natasha Kaurra, and while it’s

YouTube recently rolled out a new placement option called First Position Serving, which guarantees your ad plays first in an ad pod (the back-to-back ad

Google has rolled out new guidelines for Performance Max campaigns that give advertisers tighter control over ad copy. Now, you can: Add up to 25

If you’ve used Google’s AI search tools lately, you’ve probably noticed something new: pre-populated follow-up questions. Instead of typing your own next query, Google is

YouTube is blurring the lines again—this time with affiliate link stickers.  These look almost identical to product link stickers in ads, making it harder for

YouTube is quietly changing the way creator content is produced and consumed.  The platform has been rolling out AI-powered tools that automatically enhance videos with

Google Ads is experimenting with a new look for campaign overview charts, and a few advertisers are already seeing it in action. The update leans

Google recently rolled out Asset Studio inside Google Ads and it could be a big deal for legal marketers. The tool uses AI to help

As much as we all like using LSA to push for more leads, not every lead is a good one. Every so often, you’ll get

Google just updated the Local Services Ads Terms & Conditions and some of the changes are pretty alarming. One of the biggest updates is how

At risk of sounding like a broken record… Google’s changing everything AGAIN!!! AI Mode is now hijacking SERPs, LSAs are camouflaging as organic results (a

Big changes are happening in Local Services Ads (LSAs) — and Google isn’t subtle about it. In July, we noticed that all badges have been

Google’s VP and Head of Search, Liz Reid, published a blog on August 6 about how AI Overviews and AI Mode are supposedly transforming search

Meta has quietly made a change that may seem small, but it’s actually a big deal for advertisers — especially law firms. The “Sponsored” label

Google’s New “Skip Ads” Experiments: What It Means for Law Firm Advertising If you’ve noticed different versions of the “Skip Ad” button lately—“Skip,” “Skip Ads,”

Google’s Auto-Generated Video Ads in P-Max: What Law Firms Should Know Google is at it again. In its latest push for automation, P-Max campaigns auto-generated video

  Google’s “AI Mode” Ads: What Law Firms Need to Know It finally happened—Google’s internal documents leaked, and it looks like “AI Mode” ads are

If your law firm is using a tracking number in Google Ads for their phone call leads, the Google Ads phone number feature on Google

Google quietly rolled out a very helpful update for advertisers using PMAX and Display: targeted topics under the content tab. Instead of just picking broad

If you’ve noticed something different when searching on Google lately, you’re not alone. Google is testing a new way of showing ads on the SERPS

Let’s not sugarcoat it: Google’s been busy throwing spaghetti at the algorithm wall — and some of it’s sticking. AI Mode is now front and

  Google is messing with the formula again- and this time, its Local Services Ads (LSAs) at the center of the experiment. Over the last

Google has officially started rolling out ads inside AI Overviews — those AI-generated search result summaries gaining ground on key queries. At the same time,

Google’s AI Overviews (AIOs) are creeping into more and more search results — and now, they’re showing up in places that matter to law firms.

In late May, Google released Veo 3, its most advanced AI video model to date. While the tech world has been buzzing about AI-generated text

Ad Layout Shifts Are Reshaping Legal Marketing Big changes in ad placements are rolling out and they’re already impacting how law firms show up online.

In mid-June, Google quietly flipped a switch that changed the search experience for millions of users across the U.S. — the nationwide rollout of AI

We Spotted it First! Google is testing social follower counts directly in paid search ads. Think: “500 followers on Facebook” right under a law firm’s

Google is ramping up their Local Services Ads Platform to take on the healthcare industry.  ADSQUIRE, a Google partner agency, just spotted new categories added

Starting this month Google removed the ability to dispute leads in the local services ads platform. Prior to this removal ,a cool feature of local services

Google recently made a new change to the Local Services Ads platform, which is an ad format for service based businesses. The new feature allows

Background: We first noticed a change about two months ago when suddenly Google removed the do not auto apply suggestions setting in account settings within