Be the firm they remember.
Beyond lead generation, build a recognizable, credible brand that makes your firm the obvious choice in a competitive market.
People choose lawyers they feel they can trust. Branding builds that trust over time, across billboards, YouTube and streaming TV.
Beyond leads, your firm needs to stand out. We help position your practice as credible and trustworthy with strong messaging, visuals, and consistency across every platform, from your website to your ads.
Brand advertising is not the end-all-be-all. It should be part of a larger campaign strategy working in unison with your search channels: an indexed website, a Google Business Profile, Local Services Ads, PPC search ads, remarketing, and local community partnerships.
Why it works
Brand campaigns are the additional touchpoint that helps a prospective client choose your firm over another. The goal is not direct attribution, it is being heard, showing up, and getting found.
Where we build your firm's presence
-
Digital Out-of-Home (DOOH) LED and LCD displays on buildings, shopping centers, bus stops and street furniture, connected to the internet, so creative can be targeted by time of day, weather and location.
-
YouTube Ads More than 80% of Americans consume content on a connected mobile device or smart TV. YouTube is a massive search engine, and video ads let you target the exact keywords your clients are researching.
-
OTT & Streaming TV Get started from as little as $500/month on national channels in your geography through the Hulu advertising platform, a fraction of what traditional broadcast costs.
-
Brand Messaging & Identity Consistent positioning, visuals and voice so every touchpoint reinforces the same firm, from ads to landing pages to the office door.
Digital Out-of-Home Billboards
Digital Out-of-Home (DOOH) billboards are digital advertising displays sited in public spaces. They use LED or LCD screens to show dynamic, high-resolution advertisements that can be updated and changed in real time.
You will find them on the sides of buildings, in shopping centres, at bus stops, on street furniture and in other public spaces. Most are connected to the internet, which allows for real-time updates and for targeted advertisements based on the time of day, the weather and other factors.
DOOH offers advertisers increased visibility and impact, the ability to target specific audiences, and the ability to change or update advertisements quickly. It is also a more engaging and interactive experience for the people who see it, compared with a traditional static billboard.
Pros of digital billboards for advertisers
-
Dynamic Content
Digital billboards show constantly changing content, making them far more engaging for viewers than static boards.
-
Targeted Advertising
Creative can be served based on location, time of day, weather conditions and other factors, so you reach specific audiences more effectively.
-
Increased Impact
Brighter, higher-resolution displays make your firm more noticeable in the moment.
-
Real-Time Updates
Boards can be updated in real time, allowing last-minute changes to messaging.
-
Cost-Effective
Over the long run digital costs less than static, requiring no manual labour or materials to change an advertisement.
YouTube Ads For Lawyers
Did you know that more than 80% of Americans now consume content on a connected mobile device or smart TV? Consumer viewing behaviour is changing, and YouTube is one of the platforms they are going to. Why? Because it is easy to find things there, and because another video plays after the one you are watching. YouTube is a massive search engine.
That gives law firms plenty of opportunity to get in front of their target audience at the right moment in the path to hiring a lawyer. On YouTube you can run video ads in different formats, targeting specific keywords, to reach your audience across multiple platforms and become the obvious choice for their legal needs.
At ADSQUIRE we know the formula for a winning YouTube ad that gets calls to your law firm. Want to know more about our cutting-edge YouTube ad strategies? Call us on +1 (267) 777-8004.
Find answers to commonly asked questions about our services and digital advertising strategies
Not by direct leads. Set goals around getting your brand and messaging out to the community and building recognition with positive attribution. It is the touchpoint that tips a decision, not the source of it.
One 15-second advertisement that meets the required ad inventory standards. We can produce it or work with creative you already own.
Broadcast TV is generally part of a well-rounded plan for firms spending over $250,000 a year on marketing. Below that, streaming and DOOH give you reach at a far lower entry point.
The results speak before we do
-
From day one, they delivered results that exceeded every expectation. In the very first month alone, we saw over an 800% ROI, which is almost unheard of, especially in a highly competitive personal injury market like ours.
Jennifer H. Bongiorno Law Firm -
Working with the legal marketing team at ADSQUIRE has been invaluable to my law firm's online lead generation. We have never seen better performance from our Google Ads and Google Local Services Ads.
Mike Cibik Cibik Law -
ADSQUIRE is seriously the best there is at PPC for lawyers. They are always coming up with creative strategies based on what is changing, and our ROI is astronomical. People can't believe the results we are getting.
Andrew Cates Law Offices of Andrew J Cates -
ADSQUIRE and Anthony have been incredible. I have a law firm in Wyoming and was drowning trying to keep up with Google Ads. I have had experience with hundreds of marketers and ADSQUIRE is the only one I would work with in the future.
Wyoming firm owner Client
