Your firm, in front of people actively searching.
We run targeted Google Ads to place your firm in front of people actively searching for legal help. These campaigns drive immediate traffic and generate leads from high-intent potential clients.
Pay Per Click is the bread and butter of a law firm's lead flow, the 80/20 of lawyer marketing.
Pay Per Click, or PPC marketing, is the bread and butter of a law firm's lead flow. This is the 80/20 for lawyer marketing because you can get your law firm at the top of the first page of Google search results for high-intent searches.
PPC combined with other paid ad options will help you consistently bring in highly qualified leads to your law firm. ADSQUIRE is always tuned into the details of our ad campaigns, of which there are many. We keep up with the ever-evolving world of paid search so that we keep our ads consistently running and targeted to the right traffic.
What's included in a PPC engagement
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Custom Strategy & Ad Creatives Campaign architecture and creative built around the cases you actually want, not a template.
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Daily PPC Management & Optimization Top-level, hands-on management every working day, bids, budgets, negatives and placements.
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Human Lead Review Real people review the leads that come through, so optimization is driven by case quality, not form fills.
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In-Depth Tracking Set Up & Monitoring Conversion tracking wired correctly from day one, then monitored so the data stays trustworthy.
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Real-Time News Campaigns Rapid-response campaigns built around breaking events in your practice area. Ask us about this.
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In-Depth Monthly Reporting Clear reporting on spend, leads and cost per signed case, no vanity metrics.
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Conversion Rate Optimized Landing Pages Landing pages designed to convert paid traffic, not just receive it.
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Dedicated Account Engineer One named specialist who knows your account, reachable directly.
Why it works
It gets your firm seen at the exact moment someone is looking for your services, when intent is highest and the decision is still open.
Find answers to commonly asked questions about our services and digital advertising strategies
It depends on your practice area, competition and geography. We research all three before proposing a number, and the strategy plan is free.
Not as a substitute for expertise. Most agencies lean on automation, broad match and outsourced labour, which makes leads worse and more expensive. Your account is managed daily by a specialist.
Yes. Conversion-rate-optimized landing pages are part of the engagement, because paid traffic sent to a general website page wastes spend.
The results speak before we do
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From day one, they delivered results that exceeded every expectation. In the very first month alone, we saw over an 800% ROI, which is almost unheard of, especially in a highly competitive personal injury market like ours.
Jennifer H. Bongiorno Law Firm -
Working with the legal marketing team at ADSQUIRE has been invaluable to my law firm's online lead generation. We have never seen better performance from our Google Ads and Google Local Services Ads.
Mike Cibik Cibik Law -
ADSQUIRE is seriously the best there is at PPC for lawyers. They are always coming up with creative strategies based on what is changing, and our ROI is astronomical. People can't believe the results we are getting.
Andrew Cates Law Offices of Andrew J Cates -
ADSQUIRE and Anthony have been incredible. I have a law firm in Wyoming and was drowning trying to keep up with Google Ads. I have had experience with hundreds of marketers and ADSQUIRE is the only one I would work with in the future.
Wyoming firm owner Client