Services · Pay Per Click

Your firm, in front of people actively searching.

We run targeted Google Ads to place your firm in front of people actively searching for legal help. These campaigns drive immediate traffic and generate leads from high-intent potential clients.

Overview

Pay Per Click is the bread and butter of a law firm's lead flow, the 80/20 of lawyer marketing.

Pay Per Click, or PPC marketing, is the bread and butter of a law firm's lead flow. This is the 80/20 for lawyer marketing because you can get your law firm at the top of the first page of Google search results for high-intent searches.

PPC combined with other paid ad options will help you consistently bring in highly qualified leads to your law firm. ADSQUIRE is always tuned into the details of our ad campaigns, of which there are many. We keep up with the ever-evolving world of paid search so that we keep our ads consistently running and targeted to the right traffic.

Google search results page on a laptop
Pay-Per-Click PPC For Lawyers
Our Offerings

What's included in a PPC engagement

  • Custom Strategy & Ad Creatives Campaign architecture and creative built around the cases you actually want, not a template.
  • Daily PPC Management & Optimization Top-level, hands-on management every working day, bids, budgets, negatives and placements.
  • Human Lead Review Real people review the leads that come through, so optimization is driven by case quality, not form fills.
  • In-Depth Tracking Set Up & Monitoring Conversion tracking wired correctly from day one, then monitored so the data stays trustworthy.
  • Real-Time News Campaigns Rapid-response campaigns built around breaking events in your practice area. Ask us about this.
  • In-Depth Monthly Reporting Clear reporting on spend, leads and cost per signed case, no vanity metrics.
  • Conversion Rate Optimized Landing Pages Landing pages designed to convert paid traffic, not just receive it.
  • Dedicated Account Engineer One named specialist who knows your account, reachable directly.

Why it works

It gets your firm seen at the exact moment someone is looking for your services, when intent is highest and the decision is still open.

FAQs

Find answers to commonly asked questions about our services and digital advertising strategies

It depends on your practice area, competition and geography. We research all three before proposing a number, and the strategy plan is free.

Not as a substitute for expertise. Most agencies lean on automation, broad match and outsourced labour, which makes leads worse and more expensive. Your account is managed daily by a specialist.

Yes. Conversion-rate-optimized landing pages are part of the engagement, because paid traffic sent to a general website page wastes spend.

Client Success

The results speak before we do

Ready to Elevate Your Advertising?

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