Google has created a new SERP enhancement: a three-pack of listings appearing directly underneath AI Overviews (AIOs). This looks and behaves similarly to the traditional local services pack, but instead of being triggered by a standard local query, it now appears inside the AI experience itself.
In other words, users who get an AI-generated answer are now immediately shown three suggested businesses below the summary. Depending on the query, this 3-pack can push traditional organic and map results even further down the page.
This is yet another sign that Google is merging AI Overviews with local search instead of treating them as separate features. For legal queries- especially “near me,” “best lawyer,” and service-based searches- this could meaningfully shift where clicks flow.
How Will This Impact Your Firm?
- More competition inside AIOs– Your firm now has to compete not just in the main SERP, but inside the AI module for visibility.
- Stronger importance on LSA and GBP optimization– The 3-pack inside AIOs appears heavily influenced by local signals, GBP strength, and review volume.
- Organic listings pushed even lower– This new layout may reduce traditional organic click-through (especially on mobile) with organic listings lower on the results page.
- AI prominence means new ranking factors– Google may be using different logic for which firms appear in this AI 3-pack vs. the standard local pack. Understanding both will be key.
Our take: Google continues shaping the SERP around its growing AI experience, and this 3-pack test is a major step toward combining AI and local search behavior. For law firms, it’s a reminder that modern visibility requires a multi-front approach: strong LSAs, a fully optimized GBP, and a strategy built for AI-driven SERPs. Having a team that tracks these changes early helps your firm stay in front of the shifts, not behind them.
