about-us
About ADSQUIRE

You handle the courtroom. We'll handle the clicks.

At ADSQUIRE, we don't just market law firms, we help them dominate the digital space.

Old School, New School

Cutting-edge marketing technology. A traditional, hands-on approach.

ADSQUIRE stays on the cutting edge of marketing technology while leaning on human expertise and a hands-on approach. It is the reason the brand opens on engraved 19th-century attorney directories and closes on a Times Square billboard.

Your campaigns are managed by experienced legal marketing specialists who understand how law firms generate real cases, never automation, AI, or outsourced labor.

Our Agency

At ADSQUIRE, we don't just market law firms. We help them dominate the digital space.

  • An Expert Team

    Our expert team specializes in high-impact PPC, compelling brand strategies, and strategic LSA campaigns designed to put your firm in front of the right clients at the right time.

  • Stand Out From the Competition

    In today's competitive landscape, standing out is everything. That's why we craft custom digital strategies that boost your visibility, establish your authority, and drive real, measurable growth. With our data-driven approach and deep industry expertise, we ensure your firm doesn't just compete, but leads.

Anthony Higman beside an ADSQUIRE transit shelter ad in Philadelphia
The ADSQUIRE team together in Philadelphia
Our Philosophy

You handle the courtroom. We'll handle the clicks. Let ADSQUIRE handle the complexities of digital marketing so you can focus on what truly matters: winning cases and serving your clients with excellence.

Ready to elevate your firm? Let's build your digital success story together.

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Anthony Higman, CEO and Founder of ADSQUIRE
Leadership

Anthony Higman

CEO & Founder

Anthony Higman brings unparalleled expertise in paid search, honed through years of experience at a leading plaintiffs law firm and multiple digital agencies. He is widely recognized as one of the top PPC and LSA experts in the world, with hundreds of contributions to digital marketing publications.

His passion for marketing began early, fueled by a fascination with iconic brands like Coca-Cola and a deep interest in journalism during college. After graduating from West Chester University of Pennsylvania during the decline of print media, Anthony joined a major law firm, quickly rising to lead its paid advertising efforts. There, he mastered PPC strategy and spearheaded expansion into new markets using bold creative and precise targeting.

At ADSQUIRE, Anthony combines his deep knowledge of Google Ads with refined strategies to deliver high-performance legal marketing campaigns. He offers hands-on, expert-level paid media management with a focus on maximizing results for any given budget.

Meet Our Employees

The ADSQUIRE Team

We are more than a digital advertising partner, we're your strategic partner for generating high-quality leads that matter to your practice.

  • Elie Kalim, Lead Account Manager at ADSQUIRE

    Elie Kalim

    Lead Account Manager

    Elie is a seasoned account manager who is an expert at making strategic bid adjustments and campaign build-outs. He works closely with clients to ensure campaigns are not only efficient, but consistently aligned with their growth goals.

    Elie brings a modern edge to ADSQUIRE's digital marketing team. With a background in digital strategy, content creation, and brand building, he is uniquely equipped to connect paid media performance with real results.

  • Jordan Wertheimer, Director of Client Relations at ADSQUIRE

    Jordan Wertheimer

    Director of Client Relations

    With over a decade in personal injury marketing, Jordan is the client-side cornerstone of ADSQUIRE. He specializes in building lasting relationships through transparency, responsiveness, and high-touch service.

    Jordan acts as a trusted partner to every client, creating space for open, strategic conversations about business goals, challenges, and opportunities. In an industry where communication is often the missing link, Jordan ensures ADSQUIRE's clients feel heard, supported, and always in the loop.

  • Anna Poppiti, Account Manager at ADSQUIRE

    Anna Poppiti

    Account Manager

    Anna bridges strategy development and execution across client campaigns. While she plays a role in account builds and ongoing management, her focus extends deeply into branding, website development, and creative direction.

    Anna works to ensure our clients' digital presence not only performs, but reflects a modern and differentiated brand, combining data-driven decision making with thoughtful design and messaging.

  • Dennis Berry, Operations Manager at ADSQUIRE

    Dennis Berry

    Operations Manager

    Dennis keeps ADSQUIRE running behind the scenes, coordinating workflows, reporting, and internal processes so every campaign moves from kickoff to launch without friction.

    He works across the account and creative teams to keep timelines tight and communication clear, making sure the operational side of the agency never gets in the way of client results.

Named awards & records

  • SBA Emerging Leaders, Class of 2021 badge
  • Expertise.com Best PPC Agencies in Philadelphia 2026 badge
  • Google Premier Partner 2026 badge
  • Expertise.com Best Legal Marketing Companies in Philadelphia 2026 badge
Recognition

What we've been recognised for

Our expertise is backed by numerous awards and accolades that set us apart from other agencies. At ADSQUIRE we are praised for both innovative strategy and trusted results.

  • 2026

    Google Ads Premier Partner

    Google — top 3% of Google Partners in the US, 2025 & 2026
  • 2026

    Best PPC Agencies in Philadelphia

    Expertise.com
  • 2026

    Best Legal Marketing Companies in Philadelphia

    Expertise.com
  • 2025

    First Legal Marketing Agency in Space

    Launched June 2025
  • 2025

    Top 50 Most Influential PPC Experts

    Anthony Higman
  • 2024

    Most Influential CEO

    CEO Monthly Magazine — Anthony Higman
  • 2024

    Best LSA Follow

    Marketing O'Clock
  • 2024

    Most Pro Google Marketer

    Google advertising platforms
  • 2022

    Best PPC Agency in Philadelphia

    DesignRush
  • 2021

    SBA Emerging Leader

    US Small Business Administration, Class of 2021
Think BIG Results

ADSQUIRE's success

Billboards make a statement. With the right creative they can stop traffic, literally, spark conversations and put your brand on the map. We have used billboards as a way to push boundaries and even to showcase our own ADSQUIRE team members.

  • The record-setting ADSQUIRE billboard in Times Square, carrying a grid of one thousand law firm names
    World Record · February 2025

    1,000 law firms on a single Times Square billboard.

    We successfully showcased over 1,000 law firms on a single digital billboard in Times Square, setting a new world record for legal advertising.

    “We are incredibly proud to break this world record and create a platform where law firms can come together to amplify their presence.”

    Anthony Higman, CEO
Client Success

The results speak before we do

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