Local Services ads by Google, are an ad format, specifically to help potential clients connect with local attorneys on Google Search, for your specific area of law. With the help from the team at ADSQUIRE, your ads will show up for customers in your service area, and you only pay when a lead calls or messages you from a local service ad.
Benefits of Running Local Services Ads by Google with ADSQUIRE
- Get seen at the top of Google.
- Connect with potential clients who are searching for lawyers in your vertical and are most likely to book.
- Use the mobile app to communicate with customers at any time.
- Build trust with the Google Screened
badge on your profile.
- Pay only for leads related to your business and the services you offer.
- Customers choose you: You only hear from customers who have specifically selected your profile out of all the rest.
How Local Services Ads work
When you start your profile for Local Services Ads, An ADSQUIRE will ask you to provide some information about your firm, such as your hours of operation, the areas you want to service, and the area’s of law in which you practice. This information is used to generate your business profile.
Your profile then has the potential to show at the top of Google Search results when potential clients search for the services you offer in your chosen service area. Potential clients can then click your ad to either call you or send you a message request.
See the Google Local Service Ads Practice Areas for Attorneys.
Only pay for results
If someone contacts you directly from a local service ad you will charged for the call but you do not get charged for clicks on profile. I like to describe Local services ads as a new ad that is half ad/ half directory and is in a separate platform from google ads. There are a lot of important details with getting these set up for the best results. Read ADSQUIRE’s strategic guide to Lawyer Local Services Ads to learn more.