Case Study: 400%+ ROI with ADSQUIRE’s PPC & Free LSA Strategy — Alers Law Firm
“Within the first week of my campaign, they yielded us a $40k client. They are on top of the leads just like we are. In such a short period of time, my expectations have been exceeded.”
Chavelys Alers,
Founding Attorney
Client: Alers Law Firm Industry: Criminal Defense Location: Florida Platform Focus: Google Ads (English + Spanish), Local Services Ads (via ADSQUIRE’s Free LSA Strategy) Overview Florida-based Alers Law Firm partnered with ADSQUIRE to break into a competitive criminal defense market—without breaking the bank. Through tailored English and Spanish PPC campaigns and ADSQUIRE’s proprietary Free LSA Strategy, they quickly landed multiple high-value cases, including a $40,000 federal criminal case within just one week of launch. Since March 2024, they’ve spent less than $15,000 total on ads and brought in over $60,000 in criminal defense case revenue, achieving 400%+ ROI. The Challenge Compete in a saturated legal PPC landscape with a lean budget ($1K–$2K/month) Reach both English and Spanish-speaking audiences in need of urgent legal help Generate leads for serious, high-value criminal defense cases Achieve maximum visibility despite low monthly spend Our Strategy ADSQUIRE crafted performance-driven campaigns with focused targeting and high spend efficiency at the core: Bilingual Google PPC Campaigns Custom-built English and Spanish campaigns with localized ad copy, manual bidding strategies and high-converting landing pages. ADSQUIRE’s Free LSA Strategy Leveraged our proprietary process to fully optimize the firm’s Local Services Ads profile, generating 100% free, high-quality criminal defense leads—without touching their ad budget. The Results Leads Generated: 196 Phone Calls 41 Form Submissions Case Highlights: October 2024 – $40,000 Federal Criminal Case (signed in week 1) November 2024 – $5,000 Criminal Case December 2024 – $15,000 Criminal Case via Free LSA Performance KPIs: 11.67% Impression Share (highest in vertical) 56.95% Top of Page Rate 27.23% Absolute Top Rate ROI Snapshot: <$15,000 Total Spend Since March 2024 $60,000+ in Signed Case Revenue Estimated ROI: 400%+ Client Testimonial – Chavelys Alers, Founding Attorney: “Within the first week of my campaign, they yielded us a $40k client. They are on top of the leads just like we are. In such a short period of time, my expectations have been exceeded.” Why It Matters This campaign proved that pinpointed targeting, bilingual messaging, and zero-waste lead strategies can outperform much larger budgets. With ADSQUIRE’s help, Alers Law Firm saw massive ROI without overextending their marketing spend.