Google’s AI-powered search experiences continue expanding, and a new behavior is beginning to appear inside AI Mode results: Google Business Profiles opening alongside autoplay video content.
In this test, when users scroll through photos within a listing, reaching the end can trigger the Google Business Profile panel to open on the right side of the screen. In some cases, video content automatically begins playing, effectively turning the business listing into a more immersive media experience.
This appears to be another example of Google transforming traditional local search listings into interactive discovery hubs rather than simple directory entries.
What’s Changing
In this emerging AI Mode behavior:
- Scrolling through a business’s photos can trigger the full GBP panel to expand
- The listing may appear alongside AI-generated search results
- Video assets can autoplay when the listing expands
- The business profile becomes a media-driven experience rather than static information
The result is a listing that feels closer to a content experience than a traditional local listing.
Why This Matters for Law Firms
Google Business Profiles have historically relied on reviews, photos, and proximity signals to influence visibility.
But if video becomes a more prominent part of the listing experience, firms may need to start thinking about video content inside their GBP ecosystem, not just on YouTube or their website.
The way a listing looks and feels could become just as important as the information inside it.
Our Take
Google has been steadily transforming local listings into richer content experiences, and this test fits squarely into that trend.
Autoplay video inside business listings signals that visual engagement may become a ranking or behavioral signal over time.
While it’s still early, the direction is clear: listings that capture attention quickly will likely perform better as search becomes more interactive.
What ADSQUIRE Is Doing
We’re monitoring how Google Business Profiles behave inside AI Mode and adjusting local strategies accordingly.
GBP Content Optimization
- Auditing photos and media across client profiles
- Ensuring listings present strong visual first impressions
Video Readiness
- Evaluating opportunities to incorporate short-form video into local presence
- Preparing clients for potential media-driven listing formats
AI Mode Monitoring
- Tracking how GBP listings appear inside AI search results
- Watching engagement patterns when richer media appears
Bottom Line
Google Business Profiles are slowly evolving from static listings into interactive media experiences.
If autoplay video and AI-powered panels continue expanding, law firms may soon need to think about their GBP presence not just as a listing—but as a mini content platform inside Google search.
