Google Is Now Showing Grouped Results Everywhere
Google quietly pushed another update to the search results: grouped results can now appear at the top, middle, and bottom of the page.
Previously, these clusters only showed at the very top or very bottom. Now they’re sprinkled throughout the SERP like confetti.
Why this matters:
With this update, they’re now interrupting the flow of results in even more places, potentially pushing organic and even paid listings further down the page.
For legal marketers, that means:
- More SERP clutter
- More competition for attention
- More scrolling required before users ever reach your actual listing
Google’s trend: more on-page content, less room for you:
This shift fits Google’s recent pattern: packing the SERP with internal modules, AI overviews, and now grouped results in more spots than before.
It’s not necessarily “bad,” but it does mean that ranking #1 doesn’t always look or perform like it used to.
Bottom line
Expect to see grouped results popping up more often and in more positions. And as the SERP keeps getting busier, staying visible in legal search means staying adaptable.
