As much as we all like using LSA to push for more leads, not every lead is a good one. Every so often, you’ll get an irrelevant call or message, and yet you’re still charged for it (And let’s be honest, it’s usually not cheap!) But here’s the thing: you don’t always have to just eat the cost.
There’s a little known way to potentially get your money back. When you get an irrelevant lead, open the lead summary where it shows you were charged. In the top right corner, click “Rate this lead”. Next, click “Very dissatisfied,” and choose the reason that best fits (for example “It is a service my business does not provide”).
From there, Google will review it. If approved, the charge status will change from “Charged” to “Credited” and you’ll see your expected credited total at the top of your lead report, which can be used towards the following month.
It’s not foolproof and doesn’t work every single time, but it’s worth trying whenever a lousy lead slips through. Over time, it can save you or a client some money and frustration.
