Google just updated the Local Services Ads Terms & Conditions and some of the changes are pretty alarming. One of the biggest updates is how much more information Google can use from your business communications to fuel ad content.
Here’s the breakdown:
Expanded use of your content: Google can now select, modify, and display info from your LSA profile (photos, bios, service descriptions, hours, etc.) across LSAs and even other Google products.
Pulling from calls & messages: If you mention a sale, discount, or pricing detail during a call or message routed through Google, that info could show up in your ads.
Using your URLs: If you’ve shared web URLs in your LSA account, Google may grab photos or content from those sites to display in ads.
Account linking: LSAs may now connect more closely with your other Google profiles and services.
On the surface, these updates are meant to keep ads fresh and highlight accurate, up-to-date offers. However, they also raise questions about how much control businesses actually have over what Google repurposes and what information is chosen to display on or off the record.
Bottom line
If you’re running LSAs, keep a close eye on what’s being said in calls, messages, and the URLs tied to your account because all of it could end up displayed or mentioned in your ads.
