Display ads are the “Billboards” of the internet. Attorneys often will purchase billboards to ensure their presence in the local community so they can be top of mind when someone needs an attorney. While highway billboards are certainly effective at achieving this goal, most attorneys often neglect another SUPER important highway – The information super highway aka – the internet!
What display ads do is act like billboards on the internet. Im sure you are already familiar with these types of ads – They are the image ads often placed at the top, and sides of websites that are advertising products and services related to your search and browsing history. These ads are very effective at getting more brand exposure and for pennies on the dollar.