Search is an ever evolving landscape, but at its core, it is how you show up and get found in searches online. The main players in this arena are obviously Google, Microsoft, and other search engines as well as social media and other websites around the web. As search continues to evolve, new players such as Open Ai, anthropic and perplexity are now coming into view. What ADSQUIRE is really good at is studying these landscape changes and adapting to the new realities, but not in a shiny object syndrome kind of way. We use what works first and foremost while studying and prepping for what is coming next. Right now, Ai is the word of the day, however these new things don’t have all the kinks worked out yet. But we are on the cutting edge of testing and being ready for when these things emerge as viable solutions and opportunities.
Search Engine Optimization, or SEO is the technical digital mapping of your website, it’s content and and any other online assets, to one another to build a knowledge graph, to help search engines better understand the content’s topics and relatability to the searcher.
Effective SEO is crucial for any law firm looking to expand its online presence and attract new clients in today’s digital age. By optimizing your website with relevant keywords, local search terms, and quality content, you can significantly increase your visibility in search engine results. This heightened visibility not only drives organic traffic to your site but also enhances your firm’s credibility and trustworthiness in the eyes of potential clients. A well-executed SEO strategy ensures that your legal expertise is showcased to the right audience at the right time, ultimately translating into more inquiries, consultations, and cases for your practice.
At ADSQUIRE, we focus on the following technical SEO best practices:
- Website Speed
- Website Structure
- Content Internal & External Backlink Structure
- On-site Metadata, Title Tags, and Breadcrumbs
- Keyword and Content Strategies
- Domain Authority and Keyword Rank Tracking
- Vistor Analytics & Tracking
- Reporting
- Dedicated Contact
Beyond your website, focusing on local SEO or Google maps and other location based search engine can also have a beneficial effect in showing up and being found online. These things in unison with advertising and a good branding strategy can really set you apart from other competitors and overtime help you gain traction and get more cases.