Anthony Higman, CEO of AdSquire, brings unparalleled expertise in paid search, honed through roles at a leading plaintiffs law firm and multiple agencies. His passion for marketing began early, fueled by a fascination with iconic brands like Coca-Cola and a deep interest in journalism during college. Graduating from West Chester University of Pennsylvania amidst the decline of newspapers, Anthony joined a major law firm, swiftly ascending to oversee their paid advertising campaigns. Mastering PPC, he not only optimized strategies but also pioneered expansion into new markets through innovative messaging. Now at AdSquire, Anthony continues to leverage his expertise to offer expert-level PPC management at competitive rates, driven by a lifelong dedication to shaping perceptions through strategic digital marketing.