Our CEO Anthony Higman has unique experience in the paid search field, having worked in-house at one the largest plaintiffs law firms in the US and also in multiple agency settings. At ADSQUIRE His goal is to marry that experience and provide in house expert level PPC management at fair prices.

Anthony's whole life has been about marketing. As a kid he was fascinated by the Coca-Cola brand and used to collect Coca-Cola memorabilia. In college Anthony studied and was passionate about journalism and how information could be harnessed to shape public perception.

Upon graduating from West Chester University of Pennsylvania in 2008 when all the newspapers were going under he took a job in the mailroom of one of the nation’s largest plaintiffs law firms and quickly became enamored with the legal vertical and all of the avenues of opportunity before him. After working his way up through the ranks, holding several different positions within the firm, he eventually ended up running all of the firm’s paid advertising campaigns. Again Anthony’s passion was sparked as he explored the advertising programs and how he could improve them. Anthony liked the puzzle nature of PPC advertising and the critical thought that was needed to make all of the levers work effectively.

After mastering PPC for the firm he helped them grow into new verticals and helped the firm expand through creative messaging and constant ppc optimizations. After he got everything running like clockwork, Anthony started teaching others how to effectively run paid advertising campaigns and where to look for changes to see what is coming next. Then hungry for a new challenge, ADSQUIRE was born!