In PPC it is ALL about the details. Things change in pay-per-click at a breakneck pace and if your not ready for whats coming next your in trouble. A lot of people don’t really understand what PPC management is and think it’s all about just setting up a campaign correctly. While yes proper set up is important, effective PPC management is all about playing the daily game. The game of PPC is a game of inches in the legal vertical and that means paying extreme attention to all of the thousands of details involved and knowing them intimately
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