DOOH billboards can be found in a variety of locations, including on the sides of buildings, in shopping centers, at bus stops, on street furniture, and in other public spaces. They are often connected to the internet, allowing for real-time updates and the ability to show targeted advertisements based on the time of day, weather conditions, and other factors.
Digital Out-of-Home (DOOH) billboards are digital advertising displays that are located typically in public spaces. They use LED or LCD displays to show dynamic, high-resolution advertisements that can be easily updated and changed in real-time.
DOOH billboards offer many benefits to advertisers, including increased visibility and impact, the ability to target specific audiences, and the ability to quickly change or update advertisements. They also offer a more engaging and interactive advertising experience for consumers, compared to traditional static billboards..
Pros of Digital Billboards for Advertisers:
Dynamic Content: Digital billboards allow advertisers to show dynamic and constantly changing content, making them more engaging for viewers.
Targeted Advertising: Digital billboards can display targeted advertisements based on location, time of day, weather conditions, and other factors, allowing advertisers to reach specific audiences more effectively.
Increased Impact: Digital billboards typically have a brighter and higher-resolution display, making them more noticeable and impactful for advertisers.
Real-Time Updates: Digital billboards can be updated in real-time, allowing for last-minute changes or updates to advertisements.
Cost-Effective: Digital billboards can be more cost-effective than static billboards in the long run, as they require less manual labor and materials to change advertisements.
YouTube Ads For Lawyers
Did you know that more than 80% of Americans now consume content on a connected mobile device or smart TV? This means that consumer viewing behavior is changing. YouTube is one of the platforms where consumers are now going to view content. Why? Because it’s easy for them find things on YouTube and because another video plays after the video you’re watching. Youtube is a massive search engine.
This gives law firms lots of opportunities to get in front of their target audience at the right time in their path to hiring a lawyer. In YouTube you can run video ads in different formats and targeting specific keywords to get in front of your audience on multiple platforms and in doing so you can become the obvious choice for their legal needs.
At ADSQUIRE we know the formula for a winning YouTube Ad that gets you calls to your law firm. Want to know more about our cutting edge YouTube ad strategies? Call Us Now!
OTT Advertising For Lawyers
We all remember buying advertising on local cable and national networks in the past. It was expensive, slow and with a long time commitment. Although, with any broadcast campaign, giving the campaign enough time to get any type of reach, is essential. That being said, get started with as low as $500/month on national channels in your geography with the New Hulu TV Advertising program.
Hulu, one of the popular streaming services is now allowing small businesses across the country to access the Hulu advertising platform, while it is still in beta. At ADSQUIRE we are excited to be apart of this BETA program and are ready to run ads for your law firm today. Broadcast TV ads and still apart of any well-rounded marketing plan for firms spending over $250,000/year on marketing. As technology has progressed and Smart TVs have allowed Over-the-top television (OTT), subscription based, streaming TV services to greater permeate the publics watch time across the country, ad tech is trying to play catch-up.
What channels can you advertise on? See chart below
Goals for TV Advertising Campaigns
Settings the right goals for the correct corresponding advertising campaigns is essential. When it comes to TV, it might be easy to say, “we did not receive any direct leads from this campaign when in reality, it should be the additional touchpoint, which helps a possible client choose your firm over another versus attributing a specific cases, to TV ad campaigns.
1. Getting your brand and messaging out to the community.
2. Build brand recognition, with a positive attribution (essential focus of the content and messaging).
The best results come from a well rounded marketing campaign that work in unison with other types of marketing campaigns to, first, be heard, show up, get found.
TV Advertising is one of the best ways to be heard! With the new Hulu Ads Platform, it has never been easier to get your video to be seen in front of thousands of people, at a fraction of the price, of what traditional TV broadcast advertising would cost.
Advertising on TV is not the end-all-be-all. This should be apart of a larger campaign strategy to work in unison.
What are the parts of the total plan?
1. A Website, indexed and ranked by Google and other search engines.
2. A Free Google Business Profile (GBP)
3. A Google Local Service Ads (LSA)
3. Google Pay-per-click (PPC) Search Ads
4. Re-marketing campaigns on Google and Social media (if applicable in your practice area and active on the various social platforms)
5. Local Community Organizations, which allow for the building of local trust, both online (backlinks) and offline.
Make TV advertising apart of your full marketing campaign today. Call and speak to one of our ad engineers to get started. What is required to start? 1 x 15sec advertisement, which meets the required ad inventory standards More info on Hulu here.